Calling All Elephant Lovers! Announcing the #RallytheHerd PSA Contest

Nat Geo WILD, the Jackson Hole Wildlife Film Festival, and the African Wildlife Foundation (AWF) have partnered up and launched the Rally the Herd public service announcement contest, to raise awareness to the plight of the African elephant. 

Poachers kill as many as 35,000 elephants each year in Africa, and other threats such as habitat loss and conflict with humans are jeopardizing the future of one of the continent’s most iconic species. Nat Geo WILD takes its viewers to the front lines of this crisis, where groups like AWF are battling to save the species from extinction.


Whether you’re an aspiring wildlife filmmaker, conservationist, student, or someone with a passion for protecting our largest land animals, we invite you to use the camera lens to help the fight. Participants are asked to submit a PSA focused on the African elephant, with the goal of inspiring viewers to learn more about the decline of the population and to offer their help.

PSAs should be no longer than 90 seconds and can be created with original footage, and/or footage and photography provided by Nat Geo WILD.

Entries are being accepted through September 7th at each partner’s Facebook pages or by visiting and will be judged on the following criteria:

  • Connection to the theme of the African elephant (30%)
  • Quality of story-line and script (20%)
  • Creativity and/or content originality (20%)
  • Production quality (e.g., lighting shot composition, focus, sound) (15%)
  • Editing (15%)

The top three finalists will  be announced by September 14, 2015 and invited to the Jackson Hole Elephant Conservation Summit, held September 27-29, where for three days leading elephant scientists, conservationists, and advocates will convene with over 650 international media professionals to share resources and strategies, and brainstorm innovative approaches to halt the killing of elephants and illegal trafficking of ivory.

The winning PSA will air on Nat Geo WILD later this  year.